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​Retail Sales Per Capita: Northeast Oklahoma*


CAPITAL OF CHEROKEE NATION
Tahlequah is the capital and cultural home for more than 300,000 tribal citizens celebrating their Cherokee heritage.
NORTHEASTERN STATE UNIVERSITY
Home of the Riverhawks, Northeastern State University has a large, enthusiastic enrollment and alumni base.
OUTDOOR RECREATION
Tahlequah serves as a crossroads to several lakes, state parks and outdoor adventure sites, including the popular Illinois River and Lake Tenkiller.
ENTERTAINMENT
Phase II will include a regional entertainment district with a hotel, conference center and new Cherokee Casino, which has an annual visitor count of 700,000.
RETAIL SPENDING
Visitors and residents of Tahlequah are very amenable to retail in the area, with a blend of local and national retailers.
TOURISM
A unique mix of artistic, historical, cultural and natural resources drives tourism to the Tahlequah area.
TAHLEQUAH 2010 RETAIL SALES
$266,692,548
RIVER BOATING & FISHING
508,000 Visitors
CHEROKEE NATIONAL HOLIDAY
100,000+ Visitors
CAPITAL OF CHEROKEE NATION
$1.3 Billion Economic Impact to Region
CULTURAL ATTRACTIONS
28 Within 20 Minutes
NORTHEASTERN STATE UNIVERSITY
9,000 Students
CHEROKEE NATION EMPLOYMENT
9,000 Employees/$376 Million Payroll
LOCAL MUSEUMS
75,000 Visitors
MUNICIPAL AIRPORT
Minutes Away
CROSSROADS TO THREE LAKES/STATE PARKS
1,280,000 Visitors
ART GALLERIES / ARTISANS
15 Locations
VEHICLES PER DAY ON HWY 62
26,800
​The anchor of Cherokee Springs Plaza will be the Cherokee Casino & Hotel Tahlequah.
The current casino is a top attraction in Tahlequah and features impressive attendance figures.
  • ​​• 700,000+ annual visits to Cherokee Nation (w/o hotel)
  • • Local guests visit 5 times per month (twice the average)
  • • 2,700 new guests per year, 54% female and 46% male
  • • With a hotel, guests spend 2.5-3x at casinos due to length of stay